Snapchat is Redesigning its App to Expand The Horizons, But is it Too Late?

How to Use Magic Eraser Tool on Snapchat

Instagram's move to replicate Snapchat's distinguishing Stories feature has grandly paid off and it has Snapchat worried. Though the company has kept its calm until date, information technology has finally admitted that Snapchat is difficult to apply for many people and needs to be redesigned to be able to attract new users.

While many you of you may not agree with the argument, this is largely true if you see the ephemeral messaging app from the perspective of older users. It is like shooting fish in a barrel to adopt for Gen Z, who've been using touch devices from the go-go, whereasolder users believe there are likewise many moving parts in Snapchat. The boilerplate user finds the app is not intuitive and the creators take moved on due to lack of monetization opportunities. In the investor note for its third quarterly earnings call, CEO Evan Spiegel said:

"One thing that we have heard over the years is that Snapchat is difficult to understand or hard to use, and our team has been working on responding to this feedback."

Thus, Snapchat'due south dev squad is now completely focused on introducing a redesigned app to make it easier to adopt for the common crowd. Snap wants to brand it easier for the user to interact with the app, while likewise discovering content on the platform. It is also planning to debut an algorithmic feed that will push button for a personalized experience, where users will take their ain machine learning-enabled personalized feeds. The company does not want to compromise the integrity of the platform in this process.

In addition, Snapchat has finally likewise decided to direct more attention towards its Android app to attract new users that can help bully its sinking userbase. It has always prioritized the evolution of its iOS app while Android users sulk because of lesser features and an unoptimized operation. But, the visitor is now giving up on this strategy and blueprint its Android app from the "ground up" by utilizing the feedback gathered over the past five years.

The overall Android experience has gotten smoother just it notwithstanding requires a whole lot of work to match its iOS counterpart. Snapchat plans to gyre out the redesigned Android app in select markets, probably emerging ones such equally India and Brazil, before making the new app widely available across the globe.

But, this movement from the company is pretty delayed, especially if yous consider the fact that the Stories format has been widely adopted in other social formats. Fifty-fifty Spiegel thinks this is a delayed activity and Snapchat should've made this move sooner to compete against the competitors. My primary reservation confronting Snapchat's redesign is that their platform would lose its charm while coming with an added learning bend. You will need to learn a whole new set of features to use Snapchat, which can either push creators to requite the app some other chance or stay hooked to Instagram. What are your thoughts for the upcoming redesign? Comment your stance down below.